Weekly Focus: Facebook Ads
Nowadays there is no doubt that paid advertising is the most effective way to attract your target audience. Facebook is far ahead of the game in targeting ads based upon the unique interests of your visitors. Keep in mind that before creating an ad, you need to think about how much you can afford to spend. With millions of Facebook users, it is easy to expend the whole budget within first three days. In order to avoid this unpleasant experience, limit the budget by day and continue to check your campaigns daily to stop or to pause those that look too expensive for your budget.
Another key point is setting up a business page or adjusting your personal one for business purposes. Make sure your Facebook page relates to your brand and that it is listed in a proper category. Your visitors will not search for you, it is you who should be “easy to find”. Facebook gives you two options for ads – to link the ad to your Facebook page or to your web-site directly. Try both options to see what works best for you. Whichever method you select, it is possible to target it to be viewed by Facebook users based upon their age, gender, education, interests, etc. As you narrow your choices, Facebook will inform you about how many people will likely view your ad.