Gen Media, Synchronicity Launch Radio Automation System.

Independent rep firm Gen Media Partners is partnering with tech platform Synchronicity to introduce a new radio automation system, Sync Harmony. Michael Dalfonzo, former director of sales for streaming and on demand at ad management platform Wide Orbit, has been named VP of business development for the new venture.

The new system is integrated with Synchronicity’s SyncHD media management platform, providing what the companies say is a single source solution for radio stations with centralized command and control that uses connected devices for delivery throughout the system and generates real-time reports.

“The features and benefits of our new Sync Harmony platform immediately simplify all aspects of the automation process,” Synchronicity CEO John Armstrong said. “We’re confident station owners will appreciate the cost savings, and managers and engineers will recognize the tremendous time savings.”

Gen Media Partners CEO Kevin Garrity said the new system “is a quantum leap forward” in how stations can manage and play their audio assets. “From completely unattended operations with no studios to fully live and local stations, Sync Harmony provides the technologically advanced tools stations need to create compelling, over-the-air sound quality at an extremely attractive price point,” he continued.

Dalfonzo, a former radio programmer who earlier worked with Abacast and RCS, says he is “looking forward to introducing this completely new way to automate radio programming to all of my friends at stations across the country.”

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