Facebook’s Targeting Expansion Box: Should You Check It?

It’s crazy what a difference checking one box can make on the success of your Facebook ad campaign. In November of 2016, Facebook rolled out targeting expansion: You’ll find this button underneath the detailed targeting section at the ad set level of your campaigns: Long story short, when you check this box, Facebook will show […]
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The Best of Content & Commerce Summit 2017: 105 Insights, Actionable Ecommerce Strategies, & Digital Media Content

It’s going on right now. The question to ask yourself is: Are you ready for it? It’s a changing of the guard and it will play a major role in digital advertising… This was the main focus of Ryan Deiss‘ opening keynote of Content & Commerce Summit 2017. Read on to learn… How to prepare for this […]
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