Content marketing is everywhere you look online. You’ll see a wide variety of brands and industry experts preaching about the power behind strategically creating all sorts of different blogs, posts, videos, newsletters, webinars, user cases, case studies, white papers, success stories, etc. that serve to educate users and spike up their interest/need/awareness for the company, product or service.
In the last 12-24 months, content marketing has been trending like crazy. It’s all everyone’s talking about. Regardless if you work in the dating industry, marketing, fashion or somewhere completely different, you have certainly heard a lot about this form of marketing, especially if you operate in the B2B world.
Looking over at various recent surveys online, we have found some interesting stats about content marketing. As the guys behind the <a href="http://www.demandgenreport.com/resources/research/2016-content-preferences-survey