This article will focus on the effective use of metatags in SEO (Search Engine Optimisation). Why are they essential to SEO and how can you leverage them to your advantage?
Metatags are the signals and signposts to search engines to tell them what your site and pages are about. Unique and relevant metatags for pages on your site are highly recommended, either for all pages or selectively. If you leave your metatags the same for all pages, search engines will interpret this as meaning that all your pages are the same. Therefore, all your pages won’t be indexed – no indexation, no natural search results. So metatags are very important and worth investing some time to differentiate.
You can monitor the difference that changing metatags has on the number of pages indexed for your site through Google Webmaster tools. If you haven’t done so already, set up a free account at Google Webmaster tools, which you can do by <a href="http://www.google.com/webmasters