SEO

Last month we wrote about Google’s New Q&A Feature For Maps and now we’ve had more time to look at the new feature, here are some key points you should know about when looking to use it for your business. #1 – You may need to update the app to see it The new feature..
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Here are 4 common misconceptions about registering a domain name. 1 – Registering a domain name is difficult! You can purchase or ‘register’ a domain name in as little as 5 minutes these days. There are plenty of registrar websites that function like clockwork and are designed to be as simple as possible. They offer..
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SEO, and online marketing in general for that matter, can seem like a daunting endeavour to business owners and marketing execs who are just breaking out onto the web world. After all, you can quite easily sink a large budget into your online activity without being able to accurately predict the return on your investment..
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It’s not rocket science, but it can still come as a surprise how much of a positive impact SEO will have on the revenue and sales generated by your ecommerce website. Optimising for search engines as well as conversion will increase your traffic and sales, it’s that simple. Here are the most common questions we..
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Recently Google announced that they would be making a change to the settings for ad rotation with AdWords. Whilst there were previously 4 settings available, these will now be sliced in half, leaving users with the following 2: “Optimize: Prefer best performing ads” and “Do not optimize: Rotate ads indefinitely.” Users will now also be..
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Google is currently “experimenting with new ways to surface helpful and relevant local information to users on Google Maps and Search,” according to one of its spokespersons  “Maintaining a good experience for our users is our top priority and based on feedback, we’ll determine whether to roll these changes out permanently and broadly.” More accurately,..
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It is an often overlooked and underappreciated feature, but according to research, 45% of online consumers like to have a live chat feature available when they are conducting research online and prior to or during making a purchase. It’s not rocket science – in most cases a higher level of engagement between businesses and their..
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SEO is a powerful way to generate business leads, this is a fact that can’t be overlooked as more and more of your potential customers go to the web over any other route. However, it can also be quite risky to solely rely on your SEO as a means of lead generation without investing time..
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There is often conflicting and confusing information and guides on how you should be structuring your URLS. This is largely down to there being quite a number of theories and concepts to what can be a fairly complex element. It’s also important to note that URL structure isn’t the be-all-and-end-all of your SEO strategy, it..
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When it comes to E-commerce, SEO and traffic to your website is vital. Organic SEO is quite possibly the most valuable source of business, bringing in 10 – 60% of your overall traffic, which ultimately makes up a large portion of revenue. Any e-commerce website that starts to lose its rankings on Google is at..
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