The “Big John” commercial will be pulled from the air following a lengthy complaint about its content. Needless to say, Chicken Licken aren’t happy.
No more “Big John” on our TV screens, then. Chicken Licken have been forced to pull their most recent ad from the airwaves, after the Advertising Regulations Board (ARB) upheld a complaint about its “offensive narrative”.
The ad – which was released at the same time as the new Nandos campaign and proved to be just as popular – features a black South African (Big John) travelling to Europe in the 1600s. He arrives in The Netherlands, with plans to colonise the land and he greets startled onlookers with the phrase “hola maNgamla”, which translates to “hello white people”.
Why the Chicken Licken advert has been banned
A vast majority of South Africans appreciated the “reverse colonialism” humour, but the content proved too much for compla
Continue reading…